One of my favorite superbowl ads this year was the remake of the Mean Joe Green coke commercial. This time is was with Troy Polamalu and the coke zero lawyers. First off, you see Troy walking down the tunnel limping after the game. A kid asks if he wants a coke zero and Troy says no. The lawyers that have been in previous commercials for coke zero come and take the coke away. Troy then tackles the lawyer with the coke zero and drinks it. Thats pretty much the commercial. But I am gonna take a deeper look at it. Troy is limping at the start of the commercial and at the end he is running to take his coke zero. Hence, coke zero will give you a rush of energy to help you get it and its obviously refreshing. Even after a three hour football game, he still has energy to get the coke zero. The camera angle stays the same through out the whole commercial. Its shot in an open frame where you can see everything thats going on.
The commercial is telling us that no matter how sore, tired, or dehydrated we are, coke zero is always refreshing. It does it in a way that reminds us of the origanal Mean Joe Green commercial which might make us want a coke rather than a coke zero. This advertisement works in both ways. Below are the links to the origanal Mean Joe Green commercial and the Troy Polamalu commercial so you can see the simularities.
Troy Polamalu - http://youtube.com/watch?v=VTdz8ebLJRw&feature=related
Mean Joe Green - http://youtube.com/watch?v=xffOCZYX6F8
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